Blog Writing

Blogs are a powerful method for attracting attention and increasing keyword relevancy in search engines, but they aren’t for everyone. I usually recommend a site publish a blog when they have regular information or entertaining content they want to communicate with their target audience. Topics should be relevant to the site and provide real value to readers. With more than a decade of experience blogging for everyone from real estate agents to lawyers, I’ve learned a lot about what tactics work and don’t work. Writing ten blogs per month on an HVAC site probably doesn’t help attract homeowners looking for repairs, but an expert post about unique and little-known deductions could attract a lot of clients to a tax attorney.

Guest blogging, on the other hand, can have a positive impact on almost any site. Every company or individual has at least one powerful insight they can share with their industry and customers, and a guest blog is a powerful way to connect that insight with an authoritative site. For example, I once wrote a detailed article about luck in baseball in the voice of a sports betting site that ended up being hosted on a high-ranking MLB fan page. The blog ended up driving tens of thousands of clicks to the target page.

You can read my personal blog here if you’d like!

Samples of My Blog Content

website content for builders

Common Kitchen Remodel Mistakes

I wrote this blog for a home renovation company that wanted to highlight the common mistakes their customers make with kitchen remodeling.
website content for finance

Sports Viewership and Young Fans

In this blog post for Fuse Marketing, I discuss research about sports viewing habits among Millenials and Gen Z and how they impact advertising.
website content for finance

WSOP 2016: What to Expect

This is a blog post I wrote in 2016 that discusses the dynamic at the final table of the main event. It involved detailed research and analysis of a complex game.