Whenever you hear a radio ad, television commercial, or spot on a podcast, you’re not listening to a spokesperson speak spontaneously about their brand. What you’re almost always hearing is a voice actor reading off a script. These scripts are cogent, well-thought-out statements that serve a very specific purpose, usually to get a person to respond to a call to action. More than any other type of content, scripts require a strict economy of words. With a blog, page or press release, there is flexibility in word count and brevity. With a script, you may not have more than a hundred words to convince your target audience that you’re offering something of real value.
As a former procrastinator, I used to appreciate low word-count assignments because it meant I got the work done faster. Now I know that I love this type of work because being clear and concise is one of my main strengths. Over the years, I’ve written video, radio, and television ad scripts for golf courses, pharmacies, Realtors, and a wide range of other businesses. I’ve also written longer scripts for informational videos posted on Facebook and Youtube.